Learning Goal: I’m working on a economics writing question and need support to help me learn.Assignment TaskWrite a 2000-word essay in which you discuss and critically evaluate an appropriate research methodology and method[s] to investigate the topic of “consumer behaviour and incentives to encourage the use of reusable containers” for Starbucks.Suggested structure:The assignment follows an essay format which should include an introduction, main body (with headings and subheadings) and conclusions. Introduction (approx. 200 words)Outline the purpose and relevance of business research for organisations. Briefly introduce the process of identifying a research topic and formulating a research question, using the example given, Starbucks.Main Body (approx. 1600 words)In this section, you should refer to the research process and the importance of methodological fit when designing research. You may wish to include:Choosing an appropriate methodology: discuss and critically evaluate methodological issues in research design (philosophy, approach, strategy) and recommend an approach that would address the research topic you have been given.Selecting methods of data collection and analysis: discuss and critically evaluate the range of method[s] of data collection and analysis available and decide which would be most appropriate, highlighting strengths and limitations of your recommended method[s].Ethical Considerations: demonstrate awareness of the ethical considerations required when conducting research.Conclusion (approx. 200 words)In this section, you should reflect on the research process and draw your own conclusions on the feasibility of the research design choices you have presented.
Requirements: 2000 | .doc file
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