Learning Goal: I’m working on a marketing presentation and need an explanation and answer to help me learn.1. Conduct research to address the following:a.) Discuss the difference between legal and ethical issues in marketing.b.)Share two examples of companies that have made legal or ethical mistakes related to the marketing of their products and the consequences of those mistakes.c.) Explain why companies should be concerned with law and ethics in marketing.2. Create a PowerPoint Presentation to summarize your findings and responses. Your PowerPoint should include:a.) Title Page (first slide).b.) A minimum of 6-10 “body” slides.At least two pages for each topic above, 1a, 1b and 1c.
Succinct text and bullet points.
Relevant images, photographs, and/or charts.
c.) A list of references (last slide).
d.) A script in the presenter’s notes section of each slide that includes what you would say when presenting your PowerPoint to the team.
USE AT LEAST 3 CREDIBLE SOURCES
****A note about your examples: For this project, we are specifically looking for examples that relate to the marketing of products or services. There are many corporate scandals that have nothing to do with marketing. While you may see other types of scandals in our discussion this week, for this project, you should select marketing-specific examples. As a tip, you can search for illegal or unethical practices related to product quality, pricing, advertising and promotion or distribution, since these are the pillars of the marketing mix!
Requirements: Minimum of 6-10 body slides
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