How is demand stimulated for this product?

Please have a look at the assignment outline attached. Pages 2-3 gives a breakdown of what is expected for each part of the assignment. My parts specifically are the following; Demand, Customer Profile, Market size, and Market Share. This is a group assignment but I have listed my specific parts. Please section them according to my parts so that it is easier for me to review. The situational analysis will be based on the company AirBNB. I have listed it as 5 pages accounting for the fact that “Demand” and “Customer Profile”will be a bigger portion, approximately 2 pages each out of the 6? If it ends up going over, please do so. On page 2 of the assignment attachment, it specifies what each section should include. My parts can be found under. I’ve also included it here. II. Situation Analysis – THE CURRENT SITUATION (which explains WHY your Recommendation in Part III) A. Demand – What is the product / product category? How is demand stimulated for this product? Why is this product wanted/needed? 1. Customer Profile – Current/potential customer/market; nature of demand 2. Market Size – Geographic and population range. What is the actual size ($’s and/or units)? 2. Market Share – What is your market share? Your competitors’ market share? Provide a chart and properly cite your information.