Identify other current and potential direct competitors

Learning Goal: I’m working on a management exercise and need an explanation and answer to help me learn.INDUSTRY ANALYSIS PAPEREach team is required to prepare a comprehensive industry analysis for the industry that you intend on utilizing for your Marketing Plan for the class. There is a maximum 10 paged paper (executive summary, exhibits, references, appendices, cover sheet, and any other material deemed relevant may be added to the above page limit). This analysis is the preliminary report to start your Marketing Plan Project. If you exceed the page requirement, your grade will be penalized and I will not read beyond the maximum page limit. For your particular industry analysis, if there is information in the template that you think is unavailable or irrelevant, or if there is information you wish to add that is not in the template, please contact me in a timely manner. Parts 1, 2, 3, and 4 can be included in the document in any order. Part 5 must be the last major part of the paper. Do not duplicate information across the various sections of the template. Perform an External and Internal Environmental AnalysisExternal environment yields opportunities and threats
Internal environment yields strengths and weaknesses – focus on things that contribute most to market success
Perform a Competitor Analysis Identify and analyze the three most important direct competitors
Identify other current and potential direct competitors
Identify current and potential indirect competitors
Perform a Market/Submarket Analysis – current and high potential
Perform a Customer Analysis – current and high potential- I am working on this (Vignesh)
Provide a Comprehensive Strategy AssessmentDescribe each key competitor’s current positioning/marketing strategy
What are each key competitor’s major sources of competitive advantage
What additional sources of competitive advantage could each develop in the future
Select one competitor for further focus, then provideNew positioning and accompanying new marketing strategies that you recommend for it
Why you recommend these particular strategies
How these strategies would be implemented
How their success should be measured
Requirements: 250 words

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