Your objective is to determine if the conclusions presented in the case are appropriate for the organization and its management initiatives. Your paper will be evaluated on your ability to provide: The Situation Provide a brief introduction and description of the organization and the present situation or conditions. Analysis of the Situation Present an analysis of the organization, the situation and contributing factors and other variables. Alternative Solutions Presents the alternative solution(s) developed for consideration to solve any identified or potential problems. Recommendations and Conclusions Identify the selected alternative solutions to be implemented and describe a course of action and order or sequence for their adoption. This case analysis will demonstrate your ability to synthesize information from the case and from various other sources. Throughout the case analysis you will demonstrate your ability to apply marketing management principles, as well as a comprehensive understanding of theory and practice in Services Marketing.
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