Select your pain points identified (for your business or another business) and determine key words or phrases you might use in your blog and/or other social media posts.

Learning Goal: I’m working on a business question and need guidance to help me learn.Consider the Persona profile(s) identified in a previous discussion. Now you will develop a (1) list of potential pain points based on the persona’s you created for your business or evaluated for another business. Additionally, you will (2) consider key words and/or phrases you can use with the content you create and that you can use for hashtags.When you create content that appeals to your audience that is useful to them then they will develop trust and/or like your brand. Pain points are the topics or problem areas that target audiences are looking for to help make decisions and figure out solutions. Review the following link to Jim Barry’s example of Persona’s with Pain Points for content development consideration.1. Identify at least 2 persona’s (for a real or fictitious business) and create a list of at least 5 pain points or topics that you could post content about in social media.Jim Barry in Social Content Marketing for Entrepreneurs suggests that a business wants to have a unified keyword strategy to help with SEO or search engine optimization. Therefore, consider the pain point topics you identified above and try to determine search friendly keyword phrases that you can include in your content material, tag and hashtag posts, titles, sub-titles, headers, etc.To synchronize pain points and keyword phrases, your content has to address a narrow enough audience to appreciate the pain point subtleties of individual personas. You can find trending and/or popular use of key terms and phrases by viewing instagram or twitter topic/hashtag popularity. You can also use google auto-keyword suggestion when typing in a search box. Additionally, you can use Google’s Adwords Keyword Planner.Review the following link to Keywords from Persona Pain Points2. Select your pain points identified (for your business or another business) and determine key words or phrases you might use in your blog and/or other social media posts.
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