Learning Goal: I’m working on a advertising writing question and need an explanation and answer to help me learn.Take a product that is familiar to you, and set out a research plan that will enable you to assess what is required as you assemble the facts that lead to a creative brief. What are you going to look at to determine the product’s place in its market sector? For instance, if you were to choose a car, what are its features and benefits, its competition, its market, and its brand messages? A car is a car is a car—it has four wheels and a steering wheel, so what makes it different, and why will the market be interested in these differences? Bear in mind that a Toyota buyer is unlikely to be a Porsche buyer, but may, in fact be interested in some common attributes (speed, excitement, and so forth).Think about the: Why? What? Who? Insight? Effective? Support? questions in the creative brief process that we considered in this module. What feeds your approach will be insight, which is the most important element in understanding all of these questions.
Requirements: 2-5 paragraphs
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