What are your key observations and the strengths/weaknesses you noticed about the second video?

Learning Goal: I’m working on a other and need to help me learn.Please upload the rough draft of your essay. It can be just that–rough–but it must meet the length requirement for the draft to earn full credit. It must be at least 3.5-4 full pages long and your thesis must be underlined. (Note: the final paper due next week must be 5 pages long, but I don’t require the full length for the draft.)Remember, it must be focused on the two videos from either Nike and Adidas OR Starbucks and Patagonia. You are rhetorically analyzing theof 2ZOOMName ________________________Planning Your Comparative Rhetorical AnalysisIt’s a good idea to develop a plan before you construct a paper because it gives you a chance to think through your project and play with ideas. Refer to the paper prompt under week 3 and all the course content on Canvas to help direct you as you complete this. Thoroughly fill out each box by typing into the template and closely follow all directions for full credit. INTRODUCTION:Attention grabber: Make sure to include this in your draft! There will be guidance on creative openings under week 4. Which two videos/brands have you chosen to compare? Nike and Adidas or Starbucks and Patagonia? List them below: What will your thorough summary of the first brand campaign and video include? Remember, summaries should not include opinion! (For help, see “Writing a Summary” page under Week 2.)  What will your thorough summary of the second brand campaign and video include? Remember, summaries should not include opinion! (For help, see “Writing a Summary” page under Week 2.) You can definitely have an intro that is more than 1 paragraph. What is your tentative thesis? Which video is more impactful and why? What major rhetorical elements will you cover? (Use the handout under week 3 called “5 Qualities of a Strong Thesis” for help).Here is a sample thesis, but you should not simply copy this structure/approach:Although both videos include powerful data, the Dove video is more impactful because it has a stronger ethos. It achieves this through goal setting and the inclusion of interviews and narration. It also makes the viewer empathize with the experience of young women through a problem-solution approach. It is much harder to pinpoint Sephora’s vision and understand their statistics.Draft your thesis here:BODY PARAGRAPHSCONTEXT: What information and ideas from Mull and/or Curry can you begin with here to help provide context for your reader before you dive into your analysis? Consider helpful context your reader might need about brand activism, how to view it critically, and the importance of assessing it as a consumer.VIDEO 1:  What are your key observations and the strengths/weaknesses you noticed about the first video? Include the proper rhetorical terminology if applicable and the moment/scene in the video or script you will bring up. Remember to focus on ethos, pathos, and logos but also consider other elements on the “How to Write About Visual Arguments” page, such as camera angle, music, and structure. Those elements are often tied to the appeals. So for example, the music might have elicited particular emotions. Lastly, make sure to consider the purpose, audience, genre and context of the video.VIDEO 2:  What are your key observations and the strengths/weaknesses you noticed about the second video? Include the proper rhetorical terminology if applicable and the moment/scene in the video or script you will bring up. Remember to focus on ethos, pathos, and logos but also consider other elements on the “How to Write About Visual Arguments” page, such as camera angle, music, and structure. Those elements are often tied to the appeals. So for example, the music might have elicited particular emotions. Lastly, make sure to consider the purpose, audience, genre and context of the video.CONCLUSION: Make sure to include a conclusion in your final paper! There will be guidance on this under week 5.
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