What does Siege Media plan to do in terms of content strategy?

Learning Goal: I’m working on a marketing multi-part question and need an explanation and answer to help me learn.Part 1 POWER POINT PRRESENTATIONCLICK ON THE FOLLOWING ARTICLE LINK BELOW:https://www.simicart.com/blog/6-mobile-marketing-c…6 Mobile Marketing Case Studies from Big Brands You Need to BookmarkSelect one (1) case study. In a PowerPoint presentation, address the following:1) Which case study did you select2) What marketing method and use of technology were used in the mobile campaign?3) How was it effective?4) How would the technology used in the case study that you chose be used for one of the brands listed below in order to improve their brand awareness?SubwayUnder ArmourThe North FaceDunkinFisher PriceSearsMacy’sOther brand of your choice (must include supporting evidence that the brand of your choice, outside of the above list, is struggling).Part 2 ( 3 PAGES)Follow the instructions below. This case study will explain and give you a visual understanding on how effective SEO is and the potential that it offers. It is crucial for you to understand this material, and this will only be beneficial to you. This assignment requires you to fully read the case study and possibly research answers to some questions. Read the case study by CLICKING THE FOLLOWING LINK BELOW:https://searchengineland.com/seo-case-study-0-1000…HERE_SEO case study: Zero to 100,000 visitors in 12 months. Answer the following questions:What are Exact Match Domains (EMD); and provide pros and cons on the use of EMDs. What opportunity does the case study (done by Siege Media) see in its research of Life Insurance?Why is the content quality low on the LifeInsuranceQuotes website that the research shows? What do you see on the image that makes the website low quality? What does Siege Media plan to do in terms of content strategy?Provide three (3) examples of what makes quality contentExplain what is top, middle, and bottom-of-the-funnel contentWhat is the purpose of earning links and how does it affect SEO?What does Siege Media suggest in the case study to keep content fresh?The assignment needs to be in APA format (at least keep it close to APA as I look for neatness; I will mark off points if spacing does not meet APA requirements throughout your paper).Research is free range, meaning that you can Google information, no peer review journals necessary.You MUST reference any findings and cite the references within your paper. The paper should be no less than three (3) pages long excluding title and reference pages.
Requirements: 3 PAGES 1 PPT   |   .doc file

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