My group is doing a Marketing Analysis of the “Warrior Zone” in Greenville, NC. Here is the section I have to write about: b. Price i. Describe Company’s pricing strategy. ii. What pricing tactics does Company use in pricing its products? iii. What discounts does Company offer customers, distributors, and partners? iv. What payment terms are available? c. Place i. How has Company provided customers access to its products? ii. What opportunities exist for providing Company customers with more convenient access to its products? iii. Describe Company’s distribution strategy. iv. Consider factors in inventory, transport, warehousing, and logistics. d. Promotion i. Describe the Company’s promotion strategy ii. Evaluate the Company’s promotion mix and identify opportunities for improvement. iii. What is the Company’s message strategy? iv. Evaluate the Company’s channel/media strategy.
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