Learning Goal: I’m working on a marketing project and need an explanation and answer to help me learn.Marketing Plan: You are be required to write a comprehensive marketing plan for a small business enterprise. The purpose of this project is to demonstrate the depth of your understanding of this course.Please review the materials posted in the Marketing Plan Module. The Marketing Plan should be based on the following structure: Executive Summary: This section introduces and highlights the overall plan. It’s designed to provide an “abstract” style view or a quick read for the decision-maker. In the Executive Summary, you need to address these areas:
The background information you gathered to prepare your marketing plan. In this section, it is essential to gather the right details for a successful plan or campaign. The following areas need to be covered:Industry analysis (description of your industry)
Identify your customers – ideal clients.
What is their demographic profile?
What are their values, interest, choices?
How do they like to do business (online, face to face, etc.)?
Where are they located?
Why would this person buy your product or service?
C. Competitive analysis (your competition): Where are they located?
How long have they been in business?
What are their target markets?
What are the unique selling points?
What are the strengths and weaknesses?
Analyze your business:
Define your difference: USP – what is your unique selling point?
What is your elevator pitch?
What is your customer journey? (AIDA analysis)
Buyer Persona (who should be targeted in your plan
4. Strategy:In this section, you need to outline your action plan. This is your strategic vision. Marketing budget
Public Relations strategy
Social media strategy
Monitoring and measuring strategy
5. Conclusion:What would a successful campaign look like for you/your organization?Be specific on how you will be reaching your goal.The submission must include all sections and is a cohesive marketing plan. • Includes 1-page figure/chart/image for marketing plan timeline and 1-page figure/chart/image for how strategies are connected to your objectives.
Requirements: As long as it answers everything asked
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