Learning Goal: I’m working on a business question and need an explanation and answer to help me learn.For best results read the summary/abstract at the beginning, skim next few pages to understand concepts until method- read “method” then “discussion” at end.Restate question then answer.1. What is the difference between central and peripheral routes of persuasion?2. How did they go about doing the surveys in the study? What was method of the survey, how many subjects and who were they, what were they exposed to/shown?3. State 2 major results of study- include how celebrities and involvement with product affect the central and peripheral route of persuasion and how personal relevance affects the route.4. How can this info help marketers do a better job of communications?
Requirements: 2 sentences | .doc file
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