Write it for your group product, although this is an individual assignment.

Learning Goal: I’m working on a communications project and need a sample draft to help me learn.Your press release is due to be uploaded to our class site on the date listed on the course schedule (PDF or Word doc only). This should be typed, 12-point font, double spaced, 1-2 pages. Write it for your group product, although this is an individual assignment. Model it after the sample press release links in the Ch 13 lecture slides. Don’t include the subheads such as “Headline, Date and City,” etc. Include your team number on the first page. Press Release: This is a written statement to the media that you hope they will use to generate a feature story. Many journalists are very busy and do not have time to research your company’s big announcement. Reporters are more likely to consider a story idea if they first receive a compelling press release. Make it newsworthy. Give it a MarComm hook so journalists will want to write about it, spread the word and help it go viral (e.g., event, celeb, cause). Write it as you want it to appear in a news story. Headline – This is the eye-catcher and is very important to the whole release. Be brief, clear and to the point. Your headline should be an ultra-compact version of the press release’s key point. (Don’t include a subhead, although some samples press releases do.)Date and city – Include the date and city in which the press release originates.The lead, or first sentence – Expand upon the headline, fills in some of the details, and bring the reader further into the story. Grab the reader and say concisely what is happening. E.g., if the headline is “Covergirl Celebrates Second Year of #GirlsCan Movement,” the first sentence might read, “Covergirl is celebrating the second year of its #GirlsCan program, a movement with a mission to empower young women to overcome barriers, break boundaries and be the next generation to rock the world.”The first paragraph (two to three sentences) – Expand upon the lead, generate interest, and sum it up.  Body copy should be compact. Avoid long sentences, fancy language, and jargon.  Deal with facts –– events, products, services, people, targets, goals, plans, projects. Try to provide maximum use of concrete facts. This is news. Body of press release – Tell the reader everything they need to know, in order of importance to the audience. With the basics defined, fill in the gaps with information about the people, products, items, dates and other things related to the news. It must have a marketing communications hook – something exciting to make news outlets want to spread the word. (Hint: A new product announcement is not enough). It must also include a quote from someone to make it newsworthy. Weave all this seamlessly into your press release. Tie it together. Tie it together. Provide an “About X” section with information about the company or anything else mentioned in the press release that may help a journalist expand the story if they wish.Grading Rubric. Your press release will be graded based on the following rubric (100 points):o 0-10 points Headline is eye-catching, brief, clear, to the pointo 0-5 points Date and city is includedo 0-10 points Lead, or first sentence grabs attention, expands on the headline o 0-10 points First paragraph is two to three sentences and expands upon the lead o 0-10 points Body fills in the gapso 0-10 points Quote includedo 0-10 points Extra info as support is provided to tie it togethero 0-10 points Was written as you want it to appear in a news story (not in first person)o 0-20 points Marketing communications hook includedo 0-5 points 12-pt, double space, 1-2 pages, submitted on time.
Requirements: 1-2pages

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